Marketing and audience

Manage your audience, grow your subscriber list, and run targeted campaigns.

Sailia includes built-in tools for growing your audience and reaching customers with marketing emails. You can collect subscribers through your booking page and embedded newsletter forms, then use workflows and campaigns to stay in touch.

Audience management

Your audience in Sailia consists of:

• Customers who have made a booking or purchase
• Newsletter subscribers who signed up through your embedded form or booking page
• Staff members and team contacts

Navigate to Marketing > Audience to view, search, and filter your full contact list.

Growing your audience

During the booking flow

Customers who book through your online booking page are automatically added to your audience. If they create a customer account, their details are linked and kept up to date.

Newsletter signup forms

Embed a newsletter signup form on your website to capture subscribers who haven’t booked yet. The form collects a name and email address and adds the contact to your audience automatically.

At the point of sale

When staff link a POS transaction to a customer account, that customer’s details are added to your audience if not already present.

Reaching your audience

Automated workflows

Automated workflows are the primary way to send targeted communications. Set up triggers for events like:

Trigger	Example message
New booking	”Thanks for booking! Here’s what to bring.”
Post-activity	”Thanks for coming! Ready to book again?”
Membership renewal	”Your membership renews on [date].”
Abandoned basket	”You left items in your basket — complete your booking.”
Waiver reminder	”Please complete your waiver before [date].”

Workflows support both email and SMS channels, with merge fields to personalize each message.

Newsletter campaigns

Use your audience list to send one-off marketing emails about upcoming events, seasonal offers, or business updates. Combine with discount codes to drive bookings.

Campaign emails support merge fields to personalize content — including your business name, logo, and subdomain alongside the recipient’s name. When you send a campaign preview, these fields are populated with your real business details so you can check how the email looks before sending. See business merge fields for the full list.

Unsubscribes

All marketing emails include an unsubscribe link. When a contact unsubscribes:

• They stop receiving marketing emails and workflow messages
• Their booking-related transactional emails (confirmations, refunds) are not affected
• They remain in your audience list but are flagged as unsubscribed

Transactional emails like booking confirmations and refund notifications are always sent regardless of subscription status. Only marketing and workflow emails respect the unsubscribe preference.

Resubscribing contacts

A previously unsubscribed contact can be resubscribed when they actively opt in again. This can happen when:

• The contact signs up again through a newsletter form on your website
• The contact makes a new booking through your online booking page

When a contact resubscribes, their unsubscribe history is cleared and they receive a fresh subscription date. They will begin receiving marketing emails and workflow messages again as normal.

Importing contacts through a CSV upload does not resubscribe contacts who previously unsubscribed. Their opt-out preference is preserved to respect their original choice. If a contact wants to receive marketing emails again, they need to sign up through a newsletter form or make a new booking.

Best practices

• Segment your audience — target messages based on booking history, membership status, or activity type
• Time your messages — send reminders at useful intervals (24 hours before an activity, 1 week after a visit)
• Include clear calls to action — link directly to your booking page with a pre-selected activity when possible
• Monitor performance — track workflow email volume through meter usage tracking to ensure deliverability
• Respect opt-outs — unsubscribed contacts can resubscribe on their own through signup forms or bookings, but avoid bulk re-importing contacts who chose to opt out

Related guides

Newsletter signup forms

Embed a signup form on your website.

Automated workflows

Set up triggered email and SMS campaigns.